For those who’re studying this, you most likely are already conscious of the immense potential of video content material as a advertising instrument — particularly when you’ll want to flip uninteresting or troublesome advertising messages into charming items your viewers will love.
And sure, from all the numerous kinds at your disposal, whiteboard movies stand out as nice additions to most advertising methods resulting from how they simplify advanced matters and make your message memorable.
However making an impactful and efficient whiteboard animation isn’t any straightforward feat. It takes a eager eye for element, an interesting script, and a splash of creativity to make a bit that actually resonates together with your audience.
So on this article, I’ll be sharing 5 suggestions that can assist you create whiteboard animations like a professional. Whether or not you’re a seasoned marketer or nonetheless dangling within the studying curves, the following pointers will show you how to take your whiteboard animations to the subsequent stage.
Let’s get began, lets?
Use Dynamic Angles and Transitions
When creating an interesting and impactful whiteboard animation, listening to necessary particulars could make all of the distinction. One such element is the usage of dynamic angles in your pictures and fascinating transitions to provide your video that oh-so-pro contact.
Listed below are some methods to realize that model:
- Get artistic with angles: Experiment with completely different angles to showcase varied elements and components of your animation. Strive utilizing a chook’s eye view or worm’s eye view so as to add a novel perspective to your animated pictures.
- Use transitions to information consideration: Transitions reminiscent of zooms, pans, and tilts can successfully information the viewers’s consideration and spotlight an important elements of your content material. Use these transitions to guide your viewers via your story.
- Keep away from overloading the viewer: Whereas transitions and wealthy graphics can add so much, utilizing too lots of them may be distracting and take away from the general vibe of your video. Ensure to make use of transitions and related graphic components sparingly and solely when it provides to the move of the animation.
- Guarantee smoothness: Tough visible property or pressured/uneven transitions can take away from the general really feel of your animation and detract from the message you’re attempting to convey. Take a while in post-production to create easy and fluid transitions and animations to provide your piece a high-quality, skilled look.
Construct Round Information, However Flip it Into Insights
Utilizing statistics and related knowledge factors could be a highly effective method to make your advertising content material extra reliable and credible. However let’s face it; uncooked statistics aren’t at all times essentially the most memorable or partaking.
That’s why it’s essential to show that knowledge into insights.
One nice useful resource that can assist you flip knowledge into insights is the guide “Made to Stick” by Chip Heath and Dan Heath. The authors argue that the important thing to creating info memorable is to make it, properly, “sticky.”
In different phrases, you need your knowledge to be memorable, simply understood, and simply remembered by your viewers.
Listed below are some suggestions that can assist you do exactly that together with your whiteboard movies:
- Use juxtaposition: Utilizing graphics and transitions to match and distinction two or extra issues may be an efficient method to assist your viewers perceive the importance of the info you’re presenting.
- Use anecdotes: Animating a private story or instance may also be highly effective to assist illustrate your level and make the info you’re presenting extra relatable to your viewers.
- Use examples your viewers can relate to: If you wish to make your knowledge extra significant to your viewers, you’ll want to discover examples that they will perceive and relate to.
- Use visualization: Charts, graphs, and different visible aids assist your viewers see the info in an fascinating method. For instance, you can use a bar graph to match the expansion of various corporations over the previous few years.
- Present the ‘wow’ issue: Making a ‘wow’ issue may help make your knowledge extra memorable. Use contrasting statistics, surprising comparisons, or shocking examples to make your viewers sit up and take discover. This piece from Overclock Labs completely illustrates that strategy.
Use the Proper Music and Sound Design to Evoke Emotion
Music and sound results are sometimes underestimated, however they play an important function in how your viewers perceives and remembers your video.
In truth, the correct music and sound results may help you optimize your whiteboard animation for extra conversions and viewer engagement by establishing an emotional reference to them.
Listed below are some suggestions that can assist you accomplish this:
- Be careful for copyright points: As a enterprise, you need to keep away from copyright trouble. So, it’s greatest to decide on royalty-free music in your animation. Fortunately, loads of web sites provide all kinds of high-quality, royalty-free music you need to use in your video.
- Take into account the tone and temper you need to convey: The music and sound results you select ought to mirror your animation’s total tone and temper. For instance, in case your video is supposed to be upbeat and energetic, select a music observe that displays that. Or, if it’s meant to be critical and thought-provoking, select a extra somber observe.
- Match the tempo of your animation: The music’s tempo ought to match your animation’s tempo. For a quick-paced animation (like in a brief video), select a music observe with an up-tempo beat. Select a music observe with a slower, much less intrusive beat for a slower-paced piece that offers with extra critical or sophisticated matters.
- Use sound results sparingly: Sound results can successfully spotlight some visible components and drive your viewer’s consideration, however too many may be distracting. Select sound results that improve your animation and add worth slightly than take away from it.
Use Common Advertising and marketing Rules to Deliver Your Piece Collectively
Advertising and marketing has developed so much over the previous twenty years, and we’ve had some luminaries contribute some nice insights and philosophies you need to use to boost the general high quality of no matter whiteboard video you’re employed on.
Listed below are a few of them:
- Steve Jobs: Steve Jobs was recognized for his capability to simplify advanced concepts and current them in a memorable and persuasive method. When creating your whiteboard animation, try to simplify your message as a lot as potential and ship it in a method that’s straightforward in your viewers to comply with and bear in mind.
- Mary Kay Ash: Mary Kay Ash believed within the energy of optimistic reinforcement and inspired her salespeople to concentrate on the positives slightly than the negatives. When creating your whiteboard animation, concentrate on the advantages of your services or products and the way it will enhance your viewers’s life.
- Helen Lansdowne: Helen Lansdowne was a pioneer of emotional promoting and believed that the best ads faucet into the audience’s feelings. When creating your whiteboard animation, try to evoke feelings in your viewers and join with them on a deeper stage.
- David Ogilvy: David Ogilvy believed within the significance of headlines and that the headline is essentially the most essential a part of any commercial. When publishing your whiteboard animation, ensure its title is obvious, concise, and attention-grabbing.
- Seth Godin: Seth Godin is a contemporary advertising legend, and he emphasizes the significance of making a outstanding narrative that’s price spreading. When creating your whiteboard animation, try to create a story that’s so compelling that your viewers will need to share it with others.
At all times Inform a Nice Story
You might need heard that one earlier than — and also you’re listening to it once more. An incredible story is likely one of the basic elements of making a charming advertising video, and whiteboard animations aren’t any exception.
An incredible story can convey a message that may pique curiosity and switch viewers into prospects.
Listed below are some suggestions to enhance the storytelling facet of your whiteboard movies:
- Begin with a transparent aim in thoughts: This level connects us again to a few of what we talked about earlier. Reply this query: What would you like your viewers to remove out of your animation? Figuring out the reply to this query will show you how to craft a narrative that’s centered and aligned together with your goal.
- Create a robust narrative construction: An excellent story has a transparent starting, center, and finish. Think about using the hero’s journey or the three-act construction to provide your story a transparent framework.
- Make it relatable: The perfect tales are people who join with the viewers on an emotional stage. Discover methods to make your story relatable by utilizing private anecdotes, humor, or relatable characters.
- Use supportive visuals: A whiteboard animation is a visible medium, so profit from it! Use photographs, illustrations, and animations to deliver your story to life.
- Hold it easy: An advanced story may be complicated and detract out of your message. Hold your story easy, centered, and simple to comply with. Take this video for example; it tells you all you want concerning the firm, utilizing a robust narrative, relatable dialogue, and supportive visuals — all whereas conserving it easy:
In Brief:
Making a profitable whiteboard animation requires cautious consideration of assorted components, together with animation model, music and sound results, advertising rules, storytelling, and knowledge visualization.
By choosing the correct animation model that matches your message and model, incorporating dynamic angles and transitions, utilizing advertising rules from legends, telling a compelling story, and turning knowledge into insights with the assistance of anecdotes, examples, and visualization, you’ll be able to create a strong whiteboard animation that can seize your viewers’s consideration and successfully convey your message.
Good luck!